We have a unique approach at ESM Prep College MatchPoint. It all begins and ends with our ultimate goal: for our students to thrive in their selected college.

  The college application process can feel overwhelming, no matter how strong the student. But at ESM Prep College MatchPoint, we believe it should be organized, personal, and even fun, and we provide a framework that reduces the stress throughout the journey. 

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Highly Selective Colleges

Applying to a highly selective college can be daunting, but if your student has their heart set on one, there are some guidelines they can follow to help them stand out from the crowd. This guide discusses what highly selective colleges look for in students, how to achieve "depth" in activities, and the importance of having a specific application strategy for the most selective schools.

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By Abby Hofmeister May 15, 2025
Many parents are still trying to make sense of what just happened in the 2025 admissions cycle. Why were students with top scores and strong resumes turned away from schools that once felt like solid options? The truth is, this year rewarded clarity, timing, and strategy more than ever before. These four takeaways offer a clear lens into what changed, why it mattered, and how families can help their students navigate the journey to college with more confidence and less stress. 📈 Application Inflation Changed the Odds: A 6% rise in Common App volume reshaped which schools felt predictable and which became unexpectedly competitive. 🎯 SELECTIVE MAJORS SHAPED ADMISSIONS OUTCOMES: Selective majors—like Business and CS—had far lower admit rates than the colleges themselves. 🗓️ Early Decision Applications Made The Difference: Many top schools filled over half their freshman class through binding Early Decision plans. 👩‍💻 Test Scores Quietly Returned to Power: Submitting a strong SAT/ACT score gave students a measurable advantage—even at test-optional schools.
By Abby Hofmeister May 14, 2025
Artificial intelligence is changing everything—from how students learn to how colleges make decisions. But while AI may be helping your teen plan a summer program or outline a personal statement, it’s also quietly reshaping how admissions officers read and review applications. If you’re a parent of a high school student, understanding these shifts is essential.
By Abby Hofmeister May 8, 2025
This year, we were lucky to work with some of the most driven, reflective, and self-directed students in the country. Many were admitted to some of the most selective colleges in the U.S.—from Stanford and Yale to UT Austin’s CS and Business Honors programs. These weren’t students who simply checked every box. They were students who built something.  In almost every standout application we read, there was a throughline—a summer capstone project that brought the student’s story into focus.
By Abby Hofmeister May 8, 2025
If your teen is starting to explore college majors, they’re doing so at one of the most uncertain—and opportunity-rich—moments in recent memory. According to LinkedIn’s Grad’s Guide 2025 , the path from college to career is evolving fast. The jobs, industries, and even cities gaining momentum for new grads are not always the ones families expected. For parents, this shift brings both a challenge and an invitation: How can we help our kids choose majors that are both meaningful and market-smart? The answer lies in understanding what’s actually happening in today’s job market—and helping our teens plan ahead with a combination of curiosity, flexibility, and strategy.
By Abby Hofmeister May 8, 2025
In the rush to help our kids succeed, we may be quietly steering them away from the very roles that hold our communities together.  Careers in teaching, social work, counseling, journalism, and the humanities were once seen as noble, purpose-driven paths. But today’s college students are walking away from them in large numbers. And while it’s tempting to celebrate the surge in tech and health degrees, there’s a deeper story beneath the data—one that every parent of a teenager needs to hear.
By Abby Hofmeister May 2, 2025
Let’s cut to the chase: Not every college major leads to a job anymore. And some degrees—still widely offered and enthusiastically chosen—are already out of step with the real world. According to the State of Higher Education 2025 report , 37% of top job skills have changed since 2016, and 1 in 5 of today’s in-demand skills didn’t even exist a decade ago. That means your teen could be pouring time and tuition into a degree that’s training them for... well, nothing. If you’re helping your student choose a major or build a college list, this isn’t just a casual consideration—it’s a crucial one.  Here are five signs your teen’s major might already be behind the curve: