We have a unique approach at ESM Prep College MatchPoint. It all begins and ends with our ultimate goal: for our students to thrive in their selected college.

  The college application process can feel overwhelming, no matter how strong the student. But at ESM Prep College MatchPoint, we believe it should be organized, personal, and even fun, and we provide a framework that reduces the stress throughout the journey. 

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Summer Planning

For many of today's college-bound high school students, the summer is no longer nine weeks of total relaxation, but rather an opportunity to spend time actively working, learning new skills, or diving deeper into an area (or areas) of interest. This complete guide to summer planning walks you through the various types of summer opportunities — from volunteer work to independent projects, and everything in between — and offers tips for how your student can take their involvement up a notch during the summer.

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By Bob Carlton May 28, 2025
Artificial intelligence tools like ChatGPT are becoming a routine part of the college admissions process—for students and, increasingly, for admissions offices themselves. Some colleges, like UNC Chapel Hill, now use AI to score writing quality before a human ever reads an essay. Others, like Duke, have stopped assigning numerical scores to essays entirely, choosing to evaluate them as part of a more holistic review. In this changing landscape, one question keeps coming up for both students and parents: can a chatbot write a better college essay than a student? The short answer is no. And that’s a good thing. 
By Abby Hofmeister May 23, 2025
For years, May 1—College Decision Day—was the final buzzer in the college admissions process. Students submitted their deposits, posted their decisions on Instagram, and turned their focus to graduation and move-in day. But in 2025, the buzzer sounded—and the game kept going. This year, college admissions has gone into overtime.
By Abby Hofmeister May 23, 2025
When it comes to preparing for college, summer doesn’t need to be expensive to be impactful. In fact, many of the most powerful growth opportunities are free. Whether it’s volunteering, launching a creative project, or taking on a self-directed learning experience, what matters most is how a student engages with the experience. A thoughtfully chosen summer activity can help a student discover their interests and clarify what they might want to study in college. It can also provide the kind of story colleges remember—one that shows curiosity, initiative, and heart.
By Abby Hofmeister May 22, 2025
When it comes to college application essays, there's a lot of speculation and misinformation out there. High school students often agonize over their essays, trying to craft the perfect piece that will magically win over admissions officers and secure their spot at their dream school. But the reality of how admissions officers actually evaluate essays may be quite different from what many students and parents expect. In this post, we'll debunk five of the most common myths about what college admissions officers look for in application essays.
By Abby Hofmeister May 22, 2025
For many families, the Common Application marks the beginning of a high-stakes journey—the college admissions process. And while the platform has long promised to make applying to college more streamlined, the truth is that navigating it can still feel overwhelming, especially when things change. This year, there are several important updates coming to the Common App that parents of rising seniors should know about. Some will make the process easier and more intuitive for students. Others may catch families off guard if they aren’t paying close attention. Here’s what’s changing—and what it means for your teen.
By Abby Hofmeister May 22, 2025
Summer offers a fantastic opportunity for high school students to explore their interest in nursing and gain valuable hands-on experience without any financial burden. By participating in free nursing-related activities, students can better understand what a major in this field entails and determine if it aligns with their passions and career goals. These practical experiences not only provide valuable insights but also help students stand out in the competitive college admissions process. By engaging in these experiences, students can gain valuable insights into the nursing profession without the need to spend money.