How High School Students Are Using YouTube To Research Colleges

Does it surprise you that high school students are turning to YouTube for college research? According to a new study, that's exactly what many of them are doing. 

The study found that YouTube is the second most popular website for college research, after only Google. And it's not just students who are watching videos about college life - parents are getting in on the action, too. 

So why is YouTube such a valuable resource for researching colleges? For one thing, it offers a unique perspective on campus life. Student-produced videos give viewers an inside look at what it's really like to attend a particular school.


What's more, YouTube can be a great way to connect with other students who are interested in the same colleges as you. By commenting on and sharing videos, you can start conversations and make friends with people who might one day be your classmates.


Through this platform they can find universities that fit their interests, locations and degree options seen through videos made by other students. A lot of universities also now post extensive coverage of their campus life, facilities and talks with current students giving valuable insights about potential academics and activities available at schools; all of which help make a more informed decision when choosing their future university. YouTube is proving itself to be a great asset for high school students who are embarking on the college search journey.


When using YouTube to research colleges, here are a few tips:


  • watch videos produced by college staff
  • search for specific student organizations or club reviews that can give an insider’s perspective
  • actively engage with university channels for recent and relevant updates about events.


Ultimately, no matter which tip is followed or detail is watched, students should use this resource to its fullest potential to get the most comprehensive idea possible about potential colleges.


This positive trend of students taking the initiative with their college search is a great sign of responsible and empowered teenagers. Taking advantage of resources like virtual tours, college fairs, video Q&A sessions, and one-on-one consultant services all show that students are interested in taking an active role in the process, rather than simply responding to what schools present to them. This kind of proactive approach shows that students are dedicated to their future success, making it clear that they understand the importance of a quality education. When college admissions officers see this level of commitment from applicants, it serves as a testament to ambition and passion for learning.


As a parent, YouTube can be a great resource to help research potential schools with your teenager. One way to make the most out of this experience is to watch educational videos about universities together, then have an open dialogue about the institution after viewing. This is an excellent opportunity for parents to engage with their children, as it gives them insight into what their teen is interested in studying and sharing their opinions about where they should ultimately attend college. It also gives teens the platform to practice expressing their thoughts and emotions in a safe environment with someone who cares about them. By encouraging children to watch videos together and discuss afterwards, parents can offer thoughtful guidance in this important decision-making process.

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