How High School Students Are Using TikTok to Research Colleges

If your teenager is building their college list, you're probably wondering how they might be using TikTok to research colleges. While it may seem like an unlikely place to start, TikTok can actually be a great resource for college-bound students.

TikTok has become an extremely popular platform recently, especially among the younger generation. It is a multimedia-based social networking service that allows users to share, create and discover new video content. TikTok is an excellent way for college students to conduct research. The app offers various videos containing information about any topic imaginable. Furthermore, students can follow accounts dedicated to sharing tips and resources about higher education that offer excellent advice on writing papers, studying, budgeting, and much more. This invaluable resource can help students find up-to-date information quickly and conveniently when they need it most.

TikTok can be a surprisingly help source of college-related information, and college hopefuls can find lots of helpful videos on the app. Colleges often gain a presence on TikTok when they create their own pages or hashtag challenges related to their schools. For example, if you’re hoping to learn about college programs for music or theater students, chances are TikTok can help. Apart from college-specific content, college lists abound with many users posting entire threads dedicated to comparing colleges and universities. On these accounts, potential students can find stats like graduation rates and enrollment size before narrowing down the college list that’s perfect for them.


Going beyond what TikTok offers will be key in order to get an accurate, well rounded sense of college campuses. This can help avoid being easily influenced by one video or post on the app and ensure long-term college satisfaction by selecting the school that fits best with personal college goals and interests.Make sure to double-check any details that seem too good to be true though; always get your college info from a reliable source.

Many teenagers are starting off their college research by following accounts of other students who have made their own research journey. This will give you an insider's perspective of what the application process may be like and can provide helpful advice about the schools you're considering. Students can diversify their search by watching videos from universities, admission counselors, and alumni. They can offer valuable knowledge into each institution’s culture, policies, and opportunities beyond what's on their website or viewbook. Additionally, students should leverage hashtags such as #collegevisit or #collegemajor to stay up-to-date on campus visit dates exposed by fellow students which are often not officially advertised by admissions offices yet! Finally, always remember that though going through social media can help inform your decisions, it's important to take perspectives with a grain of salt—do your own fact checking and be sure to talk out any concerns you may have with an official member of the university.

Share by: