In recent years, there has been increasing backlash against diversity, equity and inclusion (DEI) efforts in higher education. Some states have passed laws restricting how colleges can promote DEI or teach about systemic racism. Meanwhile, surveys show students overwhelmingly value campus diversity. In one poll, 84% of students said a diverse student body was important and nearly half called it a must-have. Another 81% said faculty and staff diversity mattered. 

This puts college counselors in a difficult position. Their students want a diverse campus, but some policies aim to limit colleges' ability to foster inclusion. However, counselors can still help students find the right fit while advancing DEI goals. Here are some suggestions:

Look Beyond Demographics: Focus on whether students will feel welcomed and supported on campus, not just broad diversity stats. Ask about mentorship programs,multicultural centers, LGBTQ+ resources, cultural student groups, etc.

Discuss Students' Needs: Don't make assumptions about what matters to each student. Create space for them to share their experiences and what they hope for in a college community. Center their voices. 

Highlight Allyship and Advocacy: Guide students to schools with a culture of allyship where they can find support while advocating for change. Having allies amplifies marginalized voices.

Highlight Colleges Leading on DEI: Some schools have made public commitments to equity and inclusion despite legal challenges. Guide students towards those still working to create diverse, welcoming campuses.

Prepare Students for Obstacles: Have candid conversations about the campus climate. If a school has faced DEI rollbacks, help students understand what they may encounter. Discuss strategies to advocate for change.

Share DEI Success Stories: When possible, connect students with alumni and current students from marginalized backgrounds who found community. Their experiences can reveal how inclusive an institution really is.

Emphasize Holistic Factors: DEI should not be the only consideration. Make sure students choose schools that offer their desired program, financial aid, location and more. Find the best overall fit.

By emphasizing allyship and advocacy, counselors can help students find campuses where they are supported in their diversity efforts.