Your student is about to embark on a wonderful journey. You’re excited for them, of course, but also nervous to see them moving further toward independence. Thinking about it all in the abstract is one thing, but there’s a specific moment when it all becomes tangible: the college tour.

Because of the emotions that arise during college tours, it’s easy to forget how much fun they can be. You’ll visit new places, learn about amazing programs, and better understand where your student will be for the next four years. Most importantly, you’ll get to spend quality time with your student and create memories that will last long after their college journey is over.

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We've developed our MatchPoint Guide to Campus Tours to help make the most of your tour. Our guide includes the following topics:

  • Building your college choice criteria
  • A parent pledge for campus tours
  • College tour planning checklist
  • Questions to ask on your tour

The guide also includes our Campus Tour Evaluation Scorecard, which your student can use to evaluate each school they tour. 


For many students, campus tours are the first significant step in their demonstrated interest plan. A recent study by the National Association for College Admission Counseling indicated that more than 38% of colleges said a student's demonstrated interest is important during the admissions process. Demonstrated interest is the way your teen shows a college that if they accept her, there's a good chance she will enroll (the percentage of accepted students who enroll is known in admissions lingo as the yield rate). Since yield rates are published and higher rates look better, demonstrated interest can put a student's application over the top at schools that track it.

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Request a copy of our MatchPoint Guide to Demonstrated Interest, which includes the following topics:

  • What is--and isn't--effective demonstrated interest
  • What admissions directors say about demonstrated interest.
  • 12 great examples of demonstrated interest.
  • An introvert's guide to demonstrated interest.
  • Templates for demonstrated interest communication.
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